Destino Magical Town Magical Town


Try a raspanieve (a drink made with ice cream) as you explore its gardens, venture into the Dolores cemetery at night, camp or ride a bike through the Sierra de Cardos, and get to know the work of Ramón López Velarde.

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What Makes It Magical

The land that gave birth to Ramón López Velarde, a land of silence filled with his verses, is also that of trombones and snare drums, of tubas and saxophones, always accompanied by the bass drum. Inside these instruments is where you will find the soul of the people of Jerez. They are known as the creators of the musical genre “tamborazo”, and it remained there so as not to have to leave their streets and squares. And it is here, where the town waits; on their balconies, on their pink quarry stone holding up buildings here and there, and the churches counting the passing time with ringing bells. The center revolves around the Jardín Rafael Páez and its archways: the Portal Humboldt and the Portal Inguanzo.

Why You Should Go

Home of Ramón López Velarde

  • In 1888 the famous writer who wrote the verses of La Suave Patria was born here.
  • A museum, Museo Interactivo Casa Ramón López Velarde,is located in the same space where he grew up.
  • His 19th-century home was transformed into a museum in 1951, on the 30th anniversary of his death.
  • Photos, manuscripts, and antique furniture form part of the museum’s collection.

At the Very Least

The Museo Interactivo Casa Ramón López Velarde was designed to allow you to listen to fragments of his poems in any corner of the house.

Don’t Miss

  1. Try the famous raspanieves from the El Paraíso ice-cream shop, beneath the Portal Inguanzo.
  2. Visit the Instituto Jerezano de Cultura, located in the Edificio de la Torre.
  3. Wander through the Panteón de Dolores, one of the oldest cemeteries in Zacatecas.